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Heise Health Clinic is a very dynamic and educational site which attracts traffic via the many health related educational articles, opt-in newsletter, and the online nutrient store built with PDG Shopping Cart. Site design by Mrs. Amy Murphree in Birmingham, AL. Implementation by Empower Creative Services LLC.
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The logo is the visual heart of a brand. The most memorable quote that can also pass as the most important “tip” for logo design is attributed to Steven Gilliatt: “A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.”
What is true for the real world applies successfully online, but the Internet, with all its dynamic technologies, gives more flexibility when it comes to logo design. The trend for 2009 distances itself from the 3D effects, shines and shadows of the Web 2.0 logos, and goes in a direction where less is more and more is spectacular, breathtaking, unique.
2009 will see logo designs influenced by an escalating technology and innovation. Black and white printing is no longer mandatory, and the new logos no longer need to translate well in grayscale. The Web companies will need bold logos, types of logos that are refreshing and stand out, enhancing brand visibility and user response. But trends come and go, and in the end only the quality stands. Here are five logo design tips from one of the best logo designers in the UK – David Airey.